In the 1950s, Juffali first entered the Automotive sector through their association with Mercedes-Benz. Building on this relationship, and expanding their interests in the sector, Juffali is now involved in almost every aspect of the automotive industry, through leading international partnerships and local initiatives – including retail, vehicle assembly, bodywork, tyres and spare parts.


NAI was founded in 1974, as a joint venture between Mercedes-Benz Commercial Vehicles and E.A. Juffali & Brothers, in order to assemble Mercedes-Benz Commercial vehicles locally. When the first trucks rolled off the assembly line in 1977, NAI became the first factory of its kind in the Middle East.

NAI remains one of Mercedes-Benz's top factories, outside of Germany, and was awarded ISO-9001/2000 Certificate, in 1994.

Juffali Industrial Products Company (JIPCO) was established to provide sales, marketing and after-sale functions for the Mercedes-Benz (MB) range of Commercial Vehicles. JIPCO is the sole agent and distributor of Daimler AG commercial vehicles in the Kingdom of Saudi Arabia. In association with the Daimler AG, JIPCO provides its customers with unparalleled quality Mercedes-Benz products, with reliable service and support even in the remotest areas of the Kingdom. JIPCO is also the authorized dealer for Freightliner and Western Star ranges of trucks, produced by Daimler

For more information, please contact:
National Automobile Industry Company Ltd.
P.O. Box 5938, Jeddah- 21432, Saudi Arabia.
Tel: +966 12 682 2000, Fax: +966 12 682 1028